Penguatan IRAMA (Insan Ramah Aktif Menarik Dan Aktual) Melalui Pelatihan Entrepreneurship Berbasis Pendidikan 1,2,3 Puri Pramudiani 1 Abad 21
Keywords:21st Century Education, Entrepreneurship, Communication, COVID-19
This article contains the results of the Community Partnership Program (PKM) Activities carried out in Rancakole Village, Arjasari District, Bandung Regency, West Java. This activity was motivated based on observations made by the PKM team, that in this village most of the residents work as sellers of curtains. However, currently its sales assets are decreasing due to the impact of the COVID-19 pandemic. So that when the team conducted the field survey, many people complained about this situation, and it has impact for residents in the village to become sick as the result of psychological and economic stress problems. Therefore, the UHAMKA Community Partnership Program (PKM) team offered a solution by strengthening these residents in various aspects, including communication, creativity, performance, and knowledge. One form of its activities is by holding 21st Century Education-Based Entrepreneurship Training which aims to provide reinforcement for Individuals to be more Friendly, Active, Attractive, and Actual which is abbreviated in Bahasa as IRAMA. In this activity, the residents were given training that focuses on communication techniques in sales so that they can adjust to current conditions. In this training, the resource persons trained on basic communication techniques in sales, how to read market opportunities through a SWOT analysis, and how the role of parents for children during the COVID-19 pandemic. As the results, the participants made Follow-up Plan related to how to do entrepreneurship by using a SWOT analysis and by applying the right communication techniques so that they become productive people during the COVID-19 pandemic.